I don't know how this guy does it, but every couple of weeks he manages to get his name in the news. They name new species of insects, and other things after the guy all the time, and for a while his name was going to be forever linked to a section of the International Space Station until NASA reneged on their promise to allow the public to vote on the matter.
A recent poll of Republicans in Colbert's home state of South Carolina included his name among the candidates, and somehow he managed to draw 5% of the projected vote, beating out Jon Huntsman who came in at 4%. Colbert immediately began to tease that he would be making a major announcement on tonight's broadcast of The Colbert Report, and CNN is reporting that during the taping of that program he released his Super PAC (yes, he has one...) to the control of Jon Stewart as he mulls a potential run for President of the United States of South Carolina.
"Clearly my fellow South Caroliniacs see me as the only Mitternative."
Unfortunately for Colbert (and America), he missed the deadline for getting his name on the actual ballot in South Carolina, and there is no place on that ballot for write in votes.
But it makes for a great story... TV comedian runs for President, ala Pat Paulsen from The Smothers Brothers Show back in the sixties.